That's Hip Hop

#86 THE FUTURE IS NOW ALBUM REVIEW - NON PHIXION

Isaiah

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In this episode of the That's Hip-Hop!, Mark, Ali and Isaiah dive deep into The Future Is Now, the groundbreaking 2002 album by underground hip-hop legends Non Phixion. Renowned for their gritty, thought-provoking lyricism and rebellious sound, the group—comprising Ill Bill, Sabac Red, Goretex, and DJ Eclipse—crafted a project revered as a "holy grail" for backpacker hip-hop enthusiasts. The hosts explore the album’s standout features, from its hard-hitting production by legends like DJ Premier, Pete Rock, and Large Professor to its incisive commentary on post-9/11 societal issues. They highlight the album’s darkly poetic exploration of conspiracy theories, anti-establishment themes, and the unflinching realism embedded in tracks like "Black Helicopters." Nostalgic reflections tie in with contemporary insights, as the trio ponder the lasting relevance of Non Phixion’s rebellious ethos in today's music landscape.

The discussion also ventures into personal anecdotes, comparisons to other underground acts like Jedi Mind Tricks, and a playful yet critical examination of how Non Phixion challenged conventional hip-hop norms. The album cover, a dystopian tableau of chaos and resistance, serves as a visual extension of the group's anti-hero narrative. Isaiah draws fascinating analogies, likening Ill Bill's intensity to Raphael from Teenage Mutant Ninja Turtles, while the duo reflect on how Non Phixion’s unapologetically raw style and message resonate even two decades later. Whether dissecting production intricacies or freestyle bars, the hosts celebrate the album as a powerful piece of hip-hop history that continues to inspire rebellion and critical thought.